Free Essays on Advertising And Ethics

â€Å"Social Security† in their advertising to bring in consumers. Often the companies charged for services that were available for free through Social Security. Not only is this kind of advertising unethical, it is now illegal. According to the Department of Advertising at the University of Texas, advertisements whose overall message says that something which is misleading from the actua... Free Essays on Advertising And Ethics Free Essays on Advertising And Ethics Advertising and Ethics The purpose of advertising is to inform people of what is available for purchasing. This seems harmless, but too many advertisers set out to deceive consumers about their products. Unfortunately, they do a very good job with this and successfully deceive many people. Although consumers need to learn how to read advertisements correctly, the advertisers still have an obligation to inform about their products honestly Many advertisements give the impression that their product is better than it really is. People today tend to dismiss this as acceptable within the advertising realm; however, it’s harmful to consumers. This deception causes the consumers to spend money on things they would never purchase if ads hadn’t deceived them. This is unfair to the consumers. These consumers are working hard for money they are spending on things they will probably never use. I feel that it is completely unethical for advertising companies to condone this and simply write it off as â€Å"part of the job†. Some advertisements try to sell products that are obviously not what they claim to be. I’ve seen advertisements for soaps and lotions that burn away fat. Ads like these are amusing and make most of us wonder about the people who would actually fall for them and buy the product. While many ads like the ones just mentioned are easy to see through there are many that are more difficult to see as false. According to the Social Security Administration, recently many people were victimized by advertisers who used the words â€Å"Social Security† in their advertising to bring in consumers. Often the companies charged for services that were available for free through Social Security. Not only is this kind of advertising unethical, it is now illegal. According to the Department of Advertising at the University of Texas, advertisements whose overall message says that something which is misleading from the actua...

12 Author Websites That Get It Right

12 Author Websites That Get It Right 12 Author Websites That Get It Right Now that you’ve learned our 10 Tips on How to Make an Author Website, you’re probably ready to set up shop. If you’re itching to make a big impression but need a boost of creativity to get you started, check out the 12 author websites below. Each website was picked because it features an example of effective and personal author marketing.Take a look, and don’t forget to leave us your thoughts and opinions in the comments!1. David Sedaris: Put your book front and centerAuthors often make the mistake of thinking that people visit their websites just to read their bio. Are you, the author, important? Sure, but your book’s more important. Let people know they’re on an author’s website by making your product the star of the show, as David Sedaris does. A minimalist setup makes it impossible not to notice the main event: David’s new book.Her Contact Follow page - one of the most important spots on any author’s website - tell you exactly where you can find her, and precisely what you will find her doing there:I use Twitter and Tumblr to share links to my daily Billfold posts along with the other freelance writing work I do every week, so they’re great places to follow my vast fast writing output.I use Instagram to share what I’m reading and where I’m going. If you want to know even more about what I’m reading, follow me on Goodreads.Sign up for my TinyLetter to get updates on The Biographies of Ordinary People, upcoming classes, and other relevant news.These days, we have so many different ways of communicating with a person, that it almost feels harder than ever just to connect with someone. Not so on Nicole’s website.Takeaway: Playing hard to get is not a wise move for an indie author. If you’ve achieved the great success of having potential readers, agents, or publishers land on your website, don’t make it hard for them to find you. A dedicated, well-thought-out and well-maintained contact page is key. Author websites tip #12: Make it clear how to reach you. In order to sell books, indie authors need to first invest in their books. Part of this involves using as many of the marketing resources in their arsenal as possible, and this absolutely includes an author website. Each of the examples showcase best practices when it comes to author websites, but remember that your own website shouldn’t simply be a copy of an existing one. Take our tips and make them work for you.And if you need a hand in getting your author website set up, head to the Reedsy marketplace where we have just welcomed a host of talented, professional web designers. To find out more about how these professionals can help you build an online presence and get a free quote, visit our Author Website Design page.If you're looking for even more inspiration, check out an older post of ours on  Author Website Design Inspiration.If any of our tips help you improve your author website - or if your site hits the mark to begin with - drop the link in the comments so we c an check it out!